In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the vario… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and other realities about contemporary B2B marketing. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketers retake control of the discovery and need g… Read More